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The Ad Playbook

Your next 90 days of LinkedIn growth — planned from ads that already won.

Every surviving ad in your market, decoded. Three ads written for your company, ready to launch. No agency, no retainer — you run it yourself.

57,643real LinkedIn ads in the index
≈€500,000of real LinkedIn spend
14,000+leads from the chapter-5 playbook
64countries, all 5 ad formats
€395 €565 one-time, ex VAT
30% launch discount — first 100 playbooks
Ships within 24h of checkout · human-checked · 30-day money-back

Why the discount: we just launched — the first 100 playbooks ship at 30% off, then it’s €565 (no fake countdown timers).

A look inside →
% of ads still aliveCh.1 · Survival mapWhich ads lived, and how long
412 days liveCh.2 · Competitor decodeTheir winners read line by line
Ch.3 · Your three adsWritten, with launch settings
day 0day 7Ch.5 · After the clickThe 14,000-lead outreach script

See a full sample playbook →

What do you actually get

No mystery. This is the whole deliverable.

  • One document, ~9,000 wordsWritten for your company. Eight designed pages. Read it in 25 minutes, act on it the same day.
  • 11 numbered steps — "do this now"Campaign setup, audience, format, budget, bidding, tracking, launch checklist.
  • Your lead-gen form, specifiedExactly which fields to ask for, the offer headline, what the thank-you screen must do.
  • Three ads written for youEach with a full Campaign Manager settings sheet — audience, budget, format, tracking URL.
  • The decision rulesHow long before numbers mean anything · kill / keep / scale thresholds · what to change first when leads cost too much.
  • 8 copy-paste AI promptsPaste your playbook into ChatGPT or Claude and generate unlimited on-strategy variations.
  • 41 answers to real questionsThe FAQ operators actually ask — budget, bidding, low impressions, no leads, scaling.
  • Access to the live ad indexThe tool behind the playbook — 57,643 EU ads. Included with your purchase, not sold separately.
See a real playbook →A full one, prepared for a fictional company — structure shown, specifics redacted.

What arrives

Five short chapters. Your first ad can be live 25 minutes after you open it.

01Your market’s surviving ads, decodedThe 6% that lived — in your category, with day-counts.
02Your competitors, named and readWhich of their ads survived, which died, and the gaps left open.
03Three ads written for your companyCopy, format and the exact Campaign Manager settings. Live the same day.
04The 90-day planWeek by week: what to launch, what to scale, what to kill.
05After the clickThe exact outreach behind our 14,000+ leads — failures included.

Plus the AI prompt pack: paste your playbook into ChatGPT or Claude and generate unlimited on-strategy variations.

And full access to the live index — the same database the playbook is written from, yours to search: every advertiser, their reach, and the creatives still running.

✓ 
30-day, no-forms guarantee. Not useful? Email us within 30 days for a full refund — and keep the document.

The questions it actually answers

The exact questions operators ask in week one.

Every one of these is answered with numbers for your company — not principles.

Run your own numbers

Three inputs, your maths.

leads / month at €10–24 each
deals in the first 90 days
revenue vs all-in cost
return per euro spent, first quarter

Estimates, not promises — the lead-cost range comes from our own ≈€500,000 of spend.

What that buys — B2B LinkedIn leads typically land at €10–24 each: roughly 12–30 leads a month at ≈€300 of media≈€10–24 / lead

Built by people who spent the money — not by a prompt

Close to €500,000 of our own LinkedIn spend, 14,000+ leads — that system is chapter 5, failures included. The funnel that brought you here runs on the method inside.

Your options, honestly

You want more leads from LinkedIn. These are the roads people take — and what each one costs before a single lead arrives.

Hire a LinkedIn ads agencyRetainer of €2,000–5,000 a month plus your ad spend, usually on a 3–6 month minimum.
€6,000+first quarter
Hire a freelancer€60–120 an hour — and they start from the same blank page you would.
€1,500+to get going
Figure it out yourselfTwo or three ads, ≈€800 spent learning they don’t work, then quit. The median ad dies at day 13.
€800and no answer
Do nothingYour competitors keep running the ads that already work.
€0and 0 leads
The Ad PlaybookYour market decoded, three ads with launch settings, the 90-day plan and the outreach method — in your inbox within 24 hours.
€395once, no retainer

Agency and freelancer rates are typical European market rates — check them yourself before you decide.

€395 €565 one-time, ex VAT
30% launch discount — first 100 playbooks
Read the research it's built on first: the free study

Questions we'd ask before paying €395

Can’t I just ask ChatGPT?

Yes — and you should. Just not the way you think. Ask an AI for a LinkedIn ad plan and it writes something plausible in seconds, for free. It has never spent a euro, it cannot see which ads are running in your market right now, and it cannot see which of them survived. You get generic.

Your playbook is the opposite: built from 57,643 real ads and ≈€500,000 of our own spend — and it ships with the AI prompt pack. You paste the playbook into ChatGPT or Claude and generate unlimited variations that are grounded in your market’s evidence instead of the model’s imagination. We give the AI the facts it was missing.

What if I’ve never run LinkedIn ads before?

That’s who this is built for. Nothing assumes experience: the three ads come written, with the exact Campaign Manager settings beside them — audience, budget, format. You copy, paste and press launch. Budget on roughly €300 a month of ad spend for the 90-day plan to work; that money goes to LinkedIn, not to us.

What exactly happens after I click the button?

You leave your email and company, then go straight to secure Stripe checkout — €395 (30% off €565). The playbook ships within 24 hours; no calls, no demos.

Why one-time and not a subscription?

A plan is a deliverable, not a service — and unlike an AI's plausible guess, it's built from a live index of 57,643 real ads plus ≈€500,000 of our own spend.

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